White Sauce

White Sauce is a brand that doesn’t beat around the bush: smashed burgers on the go, with a strong flavor and a memorable look. To translate this idea, I created a modern visual identity, with robust typography, contrasting colors and graphic elements inspired by the retro American style, but with a minimalist feel. The visual system is versatile and recognizable, with applications ranging from the menu to the packaging, from the signage to the stationery, reinforcing the brand’s personality at every point of contact.